Regional brand „Fourcountryregion Bodensee”
From the umbrella brand to a regional brand
Special feature: For the first time business location, tourism region and other specialist areas such as science, political institutions, culture, etc. developing a joint entrance portal
- Pooling all individual brands - that they give up without their identity
- Synergies are fully exploited and increasing the effectiveness of the regional brand
- Synchronization with the project "Lake Constance positioning" of the International Bodensee Tourism GmbH (IBT)
- Economy and tourism as drivers of brand development
Development, start and establishment of the brand:
18-19/12/2010 | First brand workshop with economic partners. |
21/12/2010 | Second brand workshop with tourism partners. |
09/02/2011 | Third brand workshop with partners from industry and tourism. |
23/03/2011 | IWB salon discussion "The project IWB: Economic Development in dialogue with companies.“ |
19/05/2011 | Fourth brand workshop with partners from industry and tourism. Presentation of possible brand names, logos and claims. Recommendation to the steering committee. |
11/07/2011 | Second IWB steering committee with partners from industry and tourism. Unanimous adoption of the new regional brand Fourcountryregion Bodensee. |
13/09/2011 | Start event on the ferry Tabor in Konstanz |
04-06/10/2011 | First trans-regional presence at the Expo Real in Munich |
27/10/2011 | Presentation of the brand in the region of Lake Constance Convention Initiative |
07/11/2011 | Presentation of the brand in the region tourism forum IBT |
24/11/2011 | General Assembly Ambassador Club, in Order to takeover the corporate design of the regional brand |
19-22/01/2012 | First trans-regional trade fair in the field of tourism on the CMT in Stuttgart |
06-09/03/2012 | The first international appearance at the MIPIM in Cannes |
07-11/03/2012 | Participation at the ITB Berlin (international tourism fair) |
12/03/ 2012 | Colorful brand launch in the district of Sigmaringen |
23/05/2012 | Postcard campaign launches regional brand in the district of Lindau (Bodensee) |
19/07/2012 | Brand launch in the district of Constance |
08-10/10/ 2012 | Presentation at the Expo Real in Munich |
18/10/2012 | Presentation to Brand Marketing Club Lake Constance in Hagnau |
23/10/2012 | Presentation of the regional brand at the Economic Advisory Council of the city of Ravensburg |
30/11/ 2012 | Presentation of the regional brand at the int. Lake Constance Economic Developer meeting in FL |
12/2012 | Publication "The benefits of an international regional brand by the example of the Fourcountryregion Bodensee" |
12/2012 - 01/2013 | Creation and production information booklet "Be a part!“ |
11/03/2013 | Presentation of the economic area Fourcountryregion Bodensee at the Lake Constance Cluster Forum |
11-15/03/2013 | Second appearance at the MIPIM in Cannes |
10/04/2013 | Business Talk Ravensburg |
16/04/2013 | Go & Learn Kick-of-Meeting LNMB Fourcountryregion Bodensee |
28/05/2013 | Fourcountryregion Bodensee Abassadorclub-Meeting |
05/07/2013 | Presentation at the Nobel laureate ride on the Sunqueen- Eventship from Lindau to the isle of Mainau |
10/07/2013 | Fourcountryregion Bodensee Abassadorclub-Meeting |
10/07/2013 | Fourcountryregion Bodensee Abassadorclub-Meeting |
16/09/2013 | Presentation of the regional brand at the int. Lake Constance Economic Developer meeting in Lindau |
07-09/10/2013 | Presentation at the Expo Real in Munich |
16/10/2013 | Image-Event of the regional brand in Friedrichshafen |
In planning: | Business Breakfast Bregenz, Lake Constance district Image- event , Launch Internetportal, MIPIM 2014 |