Regional brand „Fourcountryregion Bodensee”

From the umbrella brand to a regional brand

Special feature: For the first time business location, tourism region and other specialist areas such as science, political institutions, culture, etc. developing a joint entrance portal

  • Pooling all individual brands - that they give up without their identity
  • Synergies are fully exploited and increasing the effectiveness of the regional brand
  • Synchronization with the project "Lake Constance positioning" of the International Bodensee Tourism GmbH (IBT)
  • Economy and tourism as drivers of brand development

 

Development, start and establishment of the brand:

18-19/12/2010 First brand workshop with economic partners.
21/12/2010 Second brand workshop with tourism partners.
09/02/2011 Third brand workshop with partners from industry and tourism.
23/03/2011 IWB salon discussion "The project IWB: Economic Development in dialogue with companies.“
19/05/2011 Fourth brand workshop with partners from industry and tourism. Presentation of possible   brand names, logos and claims. Recommendation to the steering committee.
11/07/2011 Second IWB steering committee with partners from industry and tourism. Unanimous   adoption of the new regional brand Fourcountryregion Bodensee.
13/09/2011 Start event on the ferry Tabor in Konstanz
04-06/10/2011 First trans-regional presence at the Expo Real in Munich
27/10/2011 Presentation of the brand in the region of Lake Constance Convention Initiative
07/11/2011 Presentation of the brand in the region tourism forum IBT
24/11/2011 General Assembly Ambassador Club, in Order to takeover   the corporate design of the regional brand
19-22/01/2012 First trans-regional trade fair in the field of tourism on the   CMT in Stuttgart
06-09/03/2012 The first international appearance at the MIPIM in Cannes
07-11/03/2012 Participation at the ITB Berlin (international tourism fair)
12/03/ 2012 Colorful brand launch in the district of Sigmaringen
23/05/2012  Postcard campaign launches regional brand in the district   of Lindau (Bodensee)
19/07/2012 Brand launch in the district of Constance
08-10/10/ 2012 Presentation at the Expo Real in Munich
18/10/2012 Presentation to Brand Marketing Club Lake Constance in Hagnau
23/10/2012 Presentation of the regional brand at the Economic   Advisory Council of the city of Ravensburg
30/11/ 2012 Presentation of the regional brand at the int. Lake   Constance Economic Developer meeting in FL
12/2012 Publication "The benefits of an international regional   brand by the example of the Fourcountryregion Bodensee"
12/2012 - 01/2013 Creation and production information booklet "Be a part!“
11/03/2013 Presentation of the economic area Fourcountryregion   Bodensee at the Lake Constance Cluster Forum
11-15/03/2013  Second appearance at the MIPIM in Cannes
10/04/2013 Business Talk Ravensburg
16/04/2013 Go & Learn Kick-of-Meeting LNMB Fourcountryregion  Bodensee
28/05/2013  Fourcountryregion Bodensee Abassadorclub-Meeting
05/07/2013 Presentation at the Nobel laureate ride on the Sunqueen-  Eventship from Lindau to the isle of Mainau
10/07/2013 Fourcountryregion Bodensee Abassadorclub-Meeting
10/07/2013  Fourcountryregion Bodensee Abassadorclub-Meeting
16/09/2013 Presentation of the regional brand at the int. Lake   Constance Economic Developer meeting in Lindau
07-09/10/2013 Presentation at the Expo Real in Munich
16/10/2013 Image-Event of the regional brand in Friedrichshafen
In planning: Business Breakfast Bregenz, Lake Constance district Image-  event , Launch Internetportal, MIPIM 2014